big data multi-channel solutions
enabling customers to build personal relationships with the brands they love
Customer Recognition
Advanced customer matching across digital and off-line channels. Ensure you recognise a customer as a single individual and provide seamless and natural customer journeys independent of business units or apps. Clean and match name and address data, email addresses, telephone numbers, digital and device ids and social media handles.
Big Data
Capture every transaction and interaction from each customer across every brand and touch point whatever the device or channel.Build up a full picture of your customer utilising the best industry technologies for storing massive data sets and ensuring access across your enterprise.
Actionable Insight
With a single view of the customer across your organisation you can discover new insights into each individual customer. Ensure these insights work for you and the customer by deploying the insights back into the technical eco-system and make every interaction data driven.
Are your customers seamlessly recognised at every touch point in every channel?
Are individuals recognised as they interact with different business units or transact using apps or web sites or do they appear as multiple individuals with parts of their story fragmented across the enterprise?
Marketing Experience has worked with some of the largest and most challenging customer datasets providing both software solutions and consultation to implement cleansing and matching systems with the world’s leading suppliers of specialist matching algorithms.
Customers can be recognised from name and address data captured in contact centres, from registration of loyalty schemes from delivery and billing addresses and also from their digital footprint, device ID's, telephone and mobile numbers and email addresses. This single view of a customer can be used for marketing purposes and for analytics to understand customer journeys across channels apps and devices. Where necessary it can inform customer lead journeys to gain confirmation from customers that multiple accounts do in fact all relate to a single customer or household.
Do you understand each customer and what they care about?
As customers interact across your enterprise they leave different types of data that hold the clues to who they are and how they like to be treated. Are you web logs and clickstream data integrated with your transactions? Can you connect data from loyalty and marketing programmes with your on-line behavioural data?
Once you are able to recognise a single customer across all touch points, Marketing Experience can help you design and build "Big Data" solutions that bring the data together so you can begin to create a complete picture and understand the individual customer across all touch points.
Is every customer interaction data driven?
Can every web site, app, call centre agent and marketing message respond to the individual customer’s behaviour, calling on their past history to understand what the customer is doing now, what is important to them and what they are likely to do in the future?
Building an analytical single view of the customer is one thing, the value is truly leveraged once those insights become actionable and you deploy those insights back out into those touch points providing a truly personalised experience to each individual.
Marketing Experience always looks to leverage your existing data assets and sources in the first instance and then carefully add cutting edge technologies or practices to bring those data assets together and ensure they work towards a common purpose and provide a common experience to the customer no matter which app, device, brand or call centre they interact with.